Why Steady Go To Market Beats Permanent Contract for Your early Country Manager

published on 16 May 2025

When launching into the French market, startups and scale-ups face a crucial decision: how to bring in the right leadership to drive growth, fast. Traditional hiring through a permanent contract is slow, costly, and administratively heavy-especially in France.

Instead, partnering with Steady Go To Market offers a smarter, more agile solution. Here’s why Steady Go To Market is the best choice for opening new markets and accelerating your business.

Cost-Effectiveness

  • Permanent contract: €100,000 gross/year = ~€142,000 total cost/year (~€11,833/month).
  • Steady Go To Market: €9,000/month for senior-level, market-opening expertise.
  • Result: Save nearly €3,000/month, with no hidden employer costs.

Flexibility & Speed

  • Steady Go To Market: Ready to start within days or weeks, depending on availability.
  • Permanent contract: Hiring can take months, plus up to 3 months’ notice (“préavis”) before your new hire can actually join.
  • Result: Achieve faster market entry and the ability to scale or pause as needed.

Administrative Simplicity

  • Permanent contract: Complex French labor law, contracts, payroll, and significant risk if things don’t work out.
  • Steady Go To Market: One monthly invoice, minimal paperwork, and no long-term obligations.

On-Demand Expertise

  • Steady Go To Market: Immediate access to senior talent with a proven track record in market launches.
  • Permanent contract: Lengthy recruitment and onboarding process.

Summary Table

Permanent contract Vs SteadyGTM - COST
Permanent contract Vs SteadyGTM - COST

For startups and scale-ups, Steady Go To Market delivers cost savings, speed, and flexibility-making it the best choice for testing and conquering the French market.

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