There’s a critical step that can make the process of launching your activity in France significantly smoother: finding market fit and securing your first leads and clients BEFORE you start hiring. Here's why:
- Attract High-Caliber Talents:
When your startup proves its product-market fit, it signals to top talents that you are serious and have a viable product.
High-level candidates—especially in competitive fields like sales and marketing—are more inclined to join a company with proven traction rather than one still in its experimental phase.
Once you demonstrate a fit, you're more likely to attract professionals with experience in scaling businesses, ensuring they can build a sustainable sales engine. - Scaling Becomes Easier:
Finding product-market fit simplifies the hiring process for senior roles. With established demand for your product, roles like Head of Sales or a French Marketing Director become more appealing because these individuals know they will have something solid to work with.
Without market fit, convincing high-level professionals to take a risk on your startup is significantly harder. - The Urgency of First Leads:
If you wait to hire before testing the market, you’re left in a vulnerable position. Without early validation, it becomes difficult to justify investments in top talents, and you'll find yourself in a catch-22—lacking both market proof and the people needed to achieve it.
This delay in validating demand will cost time and money, especially in a competitive market like France where cultural nuances make a 'trial and error' approach more risky.
Steady GTM helps you navigate the complexity of testing the French market, getting those first crucial leads that prove demand, making your startup much more attractive to top talent. Don't let competitors get ahead—start validating now!
Explore how we can help, contact us or book a quick call so we can start the conversation !
Sources
https://sifted.eu/articles/series-a-startup-hiring-roadmap
