Test & Launch your B2B offer in the French Market.

Quickly assess French market potential one sprint at a time. Secure initial leads. Launch. Succeed.

You are in good company

De-risk Your Expansion in France : From Validation to Leads

Are you considering expanding your business into the French market?
Before making big commitments, like setting up a subsidiary or hiring employees , it's important to understand the potential of your product or service in France.
We help you do that in "sprint" mode, keeping it rational, frugal, but effective.

Customer Exploration

Conduct online surveys and in-depth interviews to confirm your target audience's needs, pain points, and preferences. ✅
Market Study

Conduct market research to identify competitors and analyze their strengths and weaknesses. Identify local market gaps and opportunities where your product can excel, staying true to its success in your market of origin. 🌍
ICP & Buyer Personae

Define your ideal customer profile (ICP) and create detailed buyer personas to understand your target market. Use these personas to tailor your marketing and sales efforts. 👥
Go-To-Market Strategy

Develop a comprehensive go-to-market strategy to launch and scale your product at the right price in France.
Identify the best channels to reach your target market and optimize your marketing efforts. 🚀
Lead Generation

Oversee the development and execution of marketing campaigns to drive awareness, generate leads, and increase sales.
Track and analyze campaign performance to optimize your marketing efforts. 📈

Let's talk

Book a consultation

More about me

My names is Amaury Leconte

+20 years of experience in AdTech and Martech startups (SEO, SEA, Video advertising, Influencer marketing, Data Marketing)

10 Years Ad Ops / 5 years Product & Strategy / 5 years Sales & country manager

I've worked with teams of all sizes and backgrounds. I love connecting with people from all walks of life, from the boardroom to the front lines. My empathic approach and my ability to communicate effectively help me get things done.

Amaury Leconte

Past work in the press

Frequently Asked Questions

Your questions are our fuel. Ask away and let's ignite your business.

How does this process work exactly?

Our process begins with a preliminary consultation to understand your business, product, and goals for the French market.

We'll discuss your current market position, target audience, and desired outcomes.

Following this initial conversation, I'll provide a tailored strategy outline. This will include recommendations for market validation, target audience identification, competitive analysis, and go-to-market planning.

We'll then work together to refine the strategy and address any specific questions or concerns you may have.
Am I involved in the process?

Absolutely! Your active participation is crucial to the success of our collaboration. We'll work closely together throughout the process, ensuring that the strategy aligns with your business objectives and leverages your existing knowledge and resources. You'll have the opportunity to provide feedback, ask questions, and contribute to decision-making.
What are the expected outcomes of this process?

The goal of our collaboration is to equip you with a well-defined go-to-market strategy that maximizes your chances of success in the French market. It’s also a result oriented mission, where we make sure to generated the first leads, so we can validates your buyers personae and the relevance of your offer.
What is your approach to pricing and payment terms?

My fees are calculated on a daily rate basis, which means I charge a fixed amount for each day I work on your project. This approach allows flexibility depending on the scope and intensity of the work required, ensuring you only pay for the time and expertise needed. By working on a daily rate, we can also adapt to any evolving needs or changes in the project without worrying about fixed hourly costs or project fees.

Ultimately, this model helps ensure you get the most value while maintaining transparency and control over your budget.

Please feel free to contact us for a personalized quote.

What specific solutions do you provide?
Our services encompass a range of solutions tailored to your needs, including:
- Market Validation: Conducting in-depth research to assess market potential, identify opportunities, and validate your product-market fit.
- Target Audience Identification: Defining your ideal customer profile and creating detailed buyer personas to understand your target market's needs and preferences.
- Competitive Analysis: Evaluating your competitors' strengths, weaknesses, and market positioning to identify competitive advantages.
- Go-to-Market Strategy Development: Creating a comprehensive plan for launching and scaling your product in the French market, including channel selection, pricing, and marketing strategies.
- Lead Generation and Sales Support: Providing guidance on lead generation tactics, sales enablement, and sales team training.
How long does the process typically take?

The timeline for our engagement can vary depending on the complexity of your project and the specific deliverables required.
The idea is to set up weekly targets, in order to get your first leads (prospects) withing 3 months.

I provide a clear timeline and milestones at the outset to ensure efficient progress.
How do you measure success?

We measure success based on your defined goals and key performance indicators (KPIs). We'll work with you to establish relevant KPIs and track progress throughout the engagement. We like to focus on short term KPIs like reach of outbound campaigns, return rate, conversion rate and leads generated.